Facebook chief executive Mark Zuckerberg says the company is - at long last - responding to the desire for a "dislike" button on the popular social media site.
People have asked about the 'dislike' button for many years," Mr Zuckerberg said.
He said making something so "simple" is surprisingly complicated, but after years of people demanding the option to "dislike" a Facebook post, the company is finally ready.
"Probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it."
However he went on to say he did not want it to be a mechanism with which people could "down vote" others' posts, the BBC reported.