The trend for fuller lips has picked up pace lately with stars such as Kylie Jenner, who recently revealed it takes 40 minutes to makeover her lips, leading the way with supersized lips.
But the quest for the perfect pout has turned even more bizarre with a new trend in suction devices.
The premise behind the device is a sucking action that causes lips to swell in size.
#Kyliejennerchallenge became a trending topic on Twitter today with users taking to social media to show off the results of their attempt to supersize their pout.
Before-and-after videos showing the effects of the devices are storming social media with thousands of images and videos uploaded to Instagram and Twitter.
However the device does not come without some risks; the most common of these is cupping marks/hickeys and even bruising appearing around the lips.
i screwed up. #kyliejennerchallenge #uhoh ?? pic.twitter.com/Mdf4bcZdUP
— zoë (@_zoeymcguire) April 20, 2015
if you participate in the #kyliejennerchallenge , you deserve this pic.twitter.com/KZ7jd2Ue9G
— ? (@pngslut) April 20, 2015
Similar versions of the device are available by Candy Lipz and Fullips - but come with words of warning for users with the possibility of 'cupping marks' and 'bruising' appearing.